In a recent article for TechCrunch, Microsoft’s Senior Vice President for Windows Product Management, Rishi Reddy, outlined the importance of Microsoft’s partnership with China’s government.
“It’s a matter of priorities,” Reddy wrote.
China’s primary goal for Microsoft is to create a more harmonious ecosystem, Reddy continued. “
We want to provide a broad range of services and products for China that align with the needs of all Chinese users.”
China’s primary goal for Microsoft is to create a more harmonious ecosystem, Reddy continued.
“For example, we believe that a single unified Windows operating system that includes all the user’s personal information is best for the Chinese people.
We want to work with Chinese authorities to improve security, improve cybersecurity, and make sure the Chinese government and the Chinese developers understand our vision.”
As Microsoft has continued to expand into China and into the region, it has become increasingly important to have the right product to make sure Chinese consumers are getting the best experience possible.
Reddy highlighted the importance in the partnership.
“In our Windows 10 Insider Preview program, we are delivering a number of products for Chinese users that include support for the new Microsoft Cloud Platform,” he said.
“These include the new Bing Cloud app, Bing Cloud Mobile, Bing Desktop, Bing Internet Search, Bing Mobile, and Bing Internet Maps.
These new services will allow Chinese users to access more and more of Microsoft services, including Bing.”
For Windows 10, Microsoft has also continued to make use of Chinese hardware, such as its upcoming Xbox Play Anywhere program, which allows Chinese consumers to download games and apps for Windows 10.
In addition, Microsoft is also developing an Azure Marketplace for Chinese developers, which will allow developers to sell their products to Chinese consumers.